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ASUS Annual Event Opening Video

全片藉由一個象徵華碩網通的元素「科技動能」來串出整支影片的核心理念 :

「華碩網路通訊部門自始至終的陪伴與創新,為全球帶來無限可能。」

科技動能穿梭於各個時空,展現不同的產品功能,提供開創性且人性化的服務。

最終,軌跡繪製出華碩品牌的象徵LOGO。隱喻華碩陪伴每一位用戶的成長與茁壯,並將持續照亮全世界。

The entire film is centered around the element "Energy Force" which symbolizing the ASUS Net&Wireless Devices department. It conveys the core message of the whole film: "The ASUS Net&Wireless Devices department continuously innovates and accompanies users, bringing endless possibilities to the world." The Energy Force travels through various spacetime dimensions, showcasing different product functionalities and delivering pioneering, human-centered services. Ultimately, the dynamic trajectory forms the iconic ASUS logo, symbolizing the company ASUS has been there supporting users' growth and its commitment to continuously brightening the world.

STORY

在一個環形的未來空間中,訊號與能量從中凝聚成了一股「科技動能」。它彈射出空間後浮上了鋼柱軌道,沿著軌道開始移動進入各個空間,每個空間之間都由軌道連接,「科技動能」進入空間並觸發機關 (各空間都由單張照片來敘事男主各個人生階段)。

 

首先,「科技動能」進入 Gaming Room,畫面帶到櫃上的男主畢業照。「科技動能」撞向一個產品盒,GT-BE98 Pro 從中浮出,遊戲裝置隨之啟動,螢幕亮起 Gaming 畫面。隨後,鏡頭跟隨「科技動能」進入旁邊的空間,展示已存在檯面的 RT-BE58U。「科技動能」使兩台機器相互連接,展現“Extendable Router”的功能。

 

接著,「科技動能」進入一個更大的居家空間,畫面帶到牆上的男主一家三口全家福照片。居家空間有多個區域,「科技動能」啟動了位於不同角落的 ZenWiFi BQ16,展示 ZenWiFi 系統的廣泛覆蓋範圍。

 

最後,「科技動能」來到飯店大廳。Check-in櫃台旁展示男主創業旅店的剪綵照片,櫃台上擺放著 ExpertWiFi EBR63。隨後,「科技動能」上升至更高樓層,進入最後一個客房空間,展示 EBA63 的 AP+AC 功能及其壁掛設計。

 

最終,「科技動能」在鋼柱軌道上滾動到終點,緩緩停下。畫面逐漸拉遠,可以看到 「科技動能」全片經過的每一段鋼柱軌道逐一亮起,連接形成 ASUS品牌Logo。最後鏡頭拉至宇宙,看到地球上的各個地區如同 ASUS Logo 一樣逐一亮起,最終以整顆發亮的地球為影片畫上完美句號。

In a circular futuristic space, signals and energy coalesce into an "Energy Force." After being ejected from the space, it floats onto a steel column track, beginning to move along the track into various spacetime dimensions, each connected by different tracks. The "Energy Force" enters these spaces and triggers mechanisms (each space narrates different life stages of the Main character through single photographs).

 

First, the "Energy Force" enters the Gaming Room, Camera then focuses on a graduation photo of the Main character. The "Energy Force" collides with a product box, from which the GT-BE98 Pro emerges, activating the gaming device and illuminating the screen with gaming visuals. The camera follows the "Energy Force" into the adjacent space, showcasing the RT-BE58U router. The "Energy Force" connects the two devices, demonstrating the functionality of the "Extendable Router."

 

Next, the "Energy Force" enters a larger home space, The scene focus on a family photo of the Main character with his family on the wall. This home space consists of multiple areas, and the "Energy Force" activates two seperate ZenWiFi BQ16 that located in different corners, showcasing the extensive coverage range of the ZenWiFi system.

 

Finally, the "Energy Force" arrives at the hotel lobby. Next to the check-in counter, there is a photo of the Main character cutting the ribbon to celebrate the opening of his hotel, and the counter displays an ExpertWiFi EBR63. The "Energy Force" then ascends to upstairs, entering the hotel room, showcasing the AP+AC functionality and wall-mounted design of the EBA63.

 

Ultimately, the "Energy Force" rolls along the steel column track to the endpoint. The camera gradually pulls back, revealing that each section of the steel column track that the "Energy Force" has traversed lights up sequentially, forming the ASUS brand logo. Finally, the camera zooms out into the space, revealing various regions on Earth lighting up one by one, Finally, the film concludes with a glowing Earth, marking a perfect ending.

STORYBOARD

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ASUS GSM

ASUS's GSM is a key event where various departments present their yearly performance and accomplishments. The event also showcases upcoming products, innovative concepts, and strategic directions for the following year. It's an opportunity for ASUS to highlight its progress, share insights on new technologies, and align teams across the company with future goals. This event serves as a platform to unveil cutting-edge developments and set the tone for the brand's upcoming growth and innovation.

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